NEWSLETTERS AS A BUSINESS

I was quoted in Digiday for an interesting article about Morning Brew, a highly successful standalone newsletter-as-a-business. It’s a mystery to me why more publishers don’t wake up to the potential of high quality newsletter products. If Morning Brew, theSkimm, and theHustle can generate millions of dollars with just a handful of employees and a direct sold ad model, why is this opportunity commonly overlooked by larger publishers with vastly more resources?

Morning Brew claims 1 million subscribers, $3m in revenue — and a profitable business

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